Services


Changing online consumer behaviour is hard, but changing your own behaviour can be even harder. If you’d rather not embark on these projects alone, Conversiongate can help you devise ways to measure your performance, identify areas of weakness, and provide a roadmap towards continuous improvement.
 

measurement analysis testing results
Measurement

  1. Define rational business objectives and goals
  2. Design a web analytics strategy (and implementation if necessary) to ensure the required data is being collected

 


Analysis

  1. Understand your visitors and their expectations of your site
  2. Improve marketing and acquisition tactics through understanding of user-behaviour
  3. Optimise social media presence by understanding engagement
  4. Identify poorly performing areas of the site that discourage conversion


Testing & Improvement

  1. Produce hypotheses to guide design variants for poorly performing pages & campaigns
  2. Test them using A/B and Multivariate testing tools

 


Results

  1. Create the best possible experience for your visitors, with seamless optimisation of marketing, content, design and offering
  2. Improve conversion rates by improving visitor satisfaction

 

Chances are, your visitors are the most underutilised resource your website has. By understanding who they are, what they want, and most importantly, how you're failing to meet their expectations, you'll give each visitor to your site the very best chance of becoming a customer.

You can make a start on clearing the path to conversion today by contacting us. You'll also find tips and the latest developments in all areas of online persuasion on the blog.