Category Archives: Persuasion

David Foster Wallace & How Not To Annoy Your Customers…

In the acknowledgements of his 1997 essay collection 'A Supposedly Fun Thing I'll Never Do Again', David Foster Wallace bestowed interstitial nicknames on some of the people who helped him along the way, the last of which is given to his (I think) sister, Amy ("Just How Much Reader-Annoyance Are You Shooting For Here Exactly?") […]

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Selling Mum by the pound…

There were a couple of things I intended to write about this week, but then I saw this advert, and changed my mind. Aside from being a staggeringly well made piece of television, it's also an interesting example of how to use emotion to reach a cynical and jaded – perhaps even fearful – audience. […]

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Glengarry Glen Ross & The Romance Of Selling

I'm here from downtown. I'm here from Mitch & Murray, and I'm here on a mission of mercy… "Glengarry Glen Ross" is one of my favorite films, and while this isn't the place to review it, I do think it's worthy of a little attention. David Mamet's script almost makes a fetish of the twists […]

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Persuasion, epistemology, gnosis

'… there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns – the ones we don't know we don't know…' Donald Rumsfeld, former U.S. Secretary of Defense […]