Category Archives: Definitions

Introducing Flounce Rate

Last week I did my best to add gothic elucidation to the deceptively staid and uncontroversial-sounding concept of 'Bounce Rate'. This week I am going to attempt something slightly different: I want to introduce a new concept, a twin for the first-born Bounce. Say hello to Flounce Rate If Bounce Rate deals with the mewling […]

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What Is Bounce Rate And Why Is It Scary?

Rather than just write about whatever happens to pop into my head when I sit down to compose a new blog post, I've decided to embrace my own mantras, and let the data decide what I write about this time. My site hasn't been around for very long yet, but already looking at the keywords […]