About

Conversiongate is the website of Philip Walford, Google’s former lead web analytics and conversion optimisation consultant for the United Kingdom. Joining Google in 2005,  Philip worked with many of the UK’s largest advertisers, including Next, Debenhams and Comet, leading initiatives that led to double-digit increases in conversion rates, and substantial additional revenues for his clients. In addition to his work with Google, Philip has also been an active blogger and social media adherent for the best part of a decade , and has broad experience as a copywriter and editor.

Philip is also a founder at http://sitemorph.net a brand new automated analysis service for online businesses that can’t afford dedicated analysts, but still want to engage with their data.

View Philip Walford's profile on LinkedIn