Monthly Archives: April 2010

What Is Bounce Rate And Why Is It Scary?

Rather than just write about whatever happens to pop into my head when I sit down to compose a new blog post, I've decided to embrace my own mantras, and let the data decide what I write about this time. My site hasn't been around for very long yet, but already looking at the keywords […]

Posted in Definitions | 3 Comments

Selling Mum by the pound…

There were a couple of things I intended to write about this week, but then I saw this advert, and changed my mind. Aside from being a staggeringly well made piece of television, it's also an interesting example of how to use emotion to reach a cynical and jaded – perhaps even fearful – audience. […]

Posted in Persuasion | 1 Comment

Glengarry Glen Ross & The Romance Of Selling

I'm here from downtown. I'm here from Mitch & Murray, and I'm here on a mission of mercy… "Glengarry Glen Ross" is one of my favorite films, and while this isn't the place to review it, I do think it's worthy of a little attention. David Mamet's script almost makes a fetish of the twists […]

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Persuasion, epistemology, gnosis

'… there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns – the ones we don't know we don't know…' Donald Rumsfeld, former U.S. Secretary of Defense […]

Posted in Persuasion | 2 Comments

Welcome to

Hello World… Welcome to, my new digital home. Over the coming weeks and months, I'll be using this blog to ruminate on every aspect of online persuasion, so please feel free to add me to your feeds, and drop me a line with suggestions.

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